Strictly Bicycles in Fort Lee, NJ



If  you’re training for a big competition or wheeling around town to sightsee apartments on the Hudson River, Strictly Bicycles has you covered!

Beginning in January 2015, they will be offering group rides escorting you through lush rain forests, challenging mountains, and around magnificent ocean views!

The camp will be housed in the Dorado, Puerto Rico area, where you can feast on great dining, exciting nightlife, and relax in one of the most luxurious hotels the magical island has to offer!

They’re already establishing plans to ensure your stay is perfect by negotiating with hotels to get the best group rates,  researching fine dining opportunities in the area that can provide special meal options such as Kosher, Vegetarian and allergy aware  cuisine.

Some of the hotels can provide daily activities for children so bring the kids along and experience a true family vacation!

There will be limited entries for these premium programs. To join cycling camp waiting list, please contact Strictly Bicycles.

In 2014, Nelson and Joanna Gutierrez will hit their anniversary of being in the bicycle industry for 20 wild years. What started as a childhood hobby has morphed into Strictly Bicycles, a very successful, multi-million dollar business located on Hudson Terrace in Fort Lee, New Jersey on a road leading to 9W, which is one of the most traveled routes by cyclists in the northeast. 

Gutierrez fell in love with cycling at age of 14 and was cycling competitively by 15. He worked at a local bike shop in West New York, New Jersey to cover the cost for race entry fees and eventually worked his way up into management.

He never had any intentions of evolving into the retail business, but when he explored a greater idea for the bike shop he managed, he decided to postpone college and saved his money to open his own shop on Main Street in Fort Lee at the young age of 19.

This “hole in the wall” brick and mortar location could not accommodate many bicycles, however Gutierrez’s bigger obstacle was securing capital inventory and business credit at a very young age. Gutierrez relied on his incredible knowledge and customized service to get by.ƒƒƒª

His wife, Joanna Gutierrez, who was just his girlfriend at the time, worked as an office manager at a medical publishing firm to help fund  the bicycle business Monday – Friday, and worked on weekends at the shop while pregnant with their first son.

The family then opened a second location on Main Street, and then when Lance Armstrong won his first Tour de France the Gutierrez family witnessed a significant increase in the interest of high-end bikes from non-cyclists looking for fitness opportunities. He applauds Armstrong for putting cycling on the mainstream map. As many Americans do as well.

Due to the massive growth, Gutierrez had to locate a larger retail space,  so for two years he kept his eye open on the only location he would build the ideal store – Hudson Terrace – a strip of road traversed by thousands of cyclists daily from New York City via the George Washington Bridge, and New Jersey, en route to 9W.

Once the new location was open and running, Gutierrez was fortunate enough to reclaim his training and racing form, participating in various challenging events in 2013 including the 105-mile Gran Fondo New York and the Pinarello Gran Fondo, aka. La Pina Cycling Marathon, in Italy.

Strictly Bicycles is still thriving after purchasing even more real estate next door to build several offices for management, a new, more private fitting room, and an area for receiving and transferring inventory to and from the shop.

Gutierrez envisions Strictly Bicycles maintaining its consistent path to establish a better shopping experience for consumers by honing in on their needs, providing the best customer service, and carrying the strongest cycling brands for road, triathlon, and mountain bikes.




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